eurobodalla tourism association

The eurobodalla tourism association (eta) is a tourism focused, industry led and experience based organisation comprising representation from business chambers, individuals and associated businesses that have an active interest in the promotion of a sustainable tourism industry in the eurobodalla region.

The eurobodalla tourism association was established in 2018 to provide an opportunity for those directly involved in the tourism industry within the eurobodalla area with a forum and means to better represent the many aspects of the industry and to give voice to those in the industry.

Prior to the formation the Eurobodalla Council had two advisory committees.

The first was the Tourism Advisory Committee. The purpose of the Eurobodalla Tourism Advisory Committee was to

  • Represent the tourism industry and advise and make recommendations to Council on matters relating to tourism, the development of tourism and the future of tourism in Eurobodalla.


The second committee was the Business Advisory Committee whose purpose was to: 

  • Represent businesses and advise and make recommendations to Council on matters relating to business, the development of the economy and the future of the businesses in Eurobodalla

These committees were disbanded in late 2017. The immediate result of this was the loss of opportunity for business and tourism to participate in the decision making processes of Eurobodalla Tourism   

eta membership best represents business owners and their employees, education facilities, corporate, medium, small and micro businesses – the breadth of the membership will provide a well informed view of the local tourism industry and function as vibrant pool for business connections, discussions, resolutions and representation.

the eta is a group of people who share a common interest in:

  • the sustainability and prosperity of their own businesses,

  • the vitality and appropriate growth to support the region

  • to be a voice and instrument able to actively participate in the region's future

  • to offer local expert advice to government and agencies 


  • To create a vibrant business community

  • To provide networking opportunities

  • To educate business owners

  • To offer one voice on issues of concern

  • To coordinate local tourism strategies related to the development, facilitation, delivery and promotion of tourism services within the Eurobodalla local government area (LGA).

  • Provide policy and issues advice to Council on all tourism matters related to the Eurobodalla LGA.

  • Support and complement the strategic direction and objectives of the Eurobodalla Destination Action Plan 2018 to 2021 and the regional tourism brand.

    Note that in the EDAP it states as an action:  Establish industry engagement and business development initiatives to support tourism and event operators to achieve best practice and sustainable operations

    The Review Process has confirmed a strong commitment from Council and industry to develop trust and a solid working relationship to achieve outcomes of this Plan. Ultimately, the successful implementation of this Plan will require effective leadership and strategic management from Council and its staff that is supported by the passion, expertise and cooperation of local tourism industry leaders and other key tourism stakeholders across regional and state levels. Specifically, the local industry has a key role in fostering support from tourism operations in the development, enhancement and promotion of tourism product and experience development opportunities to create distinctive and quality visitor experiences.

  • Provide local representation on the Board of the Regional Tourism Organisation as their constitution will allow.

  • Encourage and facilitate collaboration between tourism stakeholders to provide a cooperative approach to the effective use of resources and for the development and promotion of tourism in the Eurobodalla LGA.

    Note that the EDAP also states as an action (page 11):
    Engagement and collaboration with the local industry is also paramount. Council and local industry leaders have a significant role in motivating and inspiring local operators across Eurobodalla to work cooperatively and to encourage buy-in for new promotional strategies. Regular and effective engagement and capacity building with the local tourism industry is therefore essential to achieve a whole of destination approach. The establishment of Destination Southern New South Wales will also provide opportunities for industry training and capacity building.


Meetings are held every two months.  


South Coast eurobodalla Tourism Forum:
A forum for Eurobodalla based tourism providers to discuss issues & ideas.

Why a small 'e' for eurobodalla? Small business drives eurobodalla tourism - the forum page is NOT associated with Eurobodalla Tourism though they are welcome to contribute and participate in discussion.

Eurobodalla Destination Action Plan 2018 to 2021

The Eurobodalla Destination Action Plan 2018 to 2021 was adopted by Council on 31 July 2018 to guide the cooperative efforts of Council and industry to manage and grow Eurobodalla's visitor economy.

A bold aim of the Plan is to increase visitor expenditure and overnight visitor stays by 25 per cent by 2021 and to encourage visitor dispersal throughout the year and across the Shire. The Plan identifies eight priority areas and associated actions to be implemented over the next four years to 2021 by Council in partnership with industry to achieve this aim.